My Obsession

I have a new obsession.

I joined a group to help me lose weight and instead of focussing on my new food and exercise regime I’m glued to my phone like a schoolgirl waiting for a boy to ring. A bachelor boy, you could say.

Rather cleverly this group has a highly engaging Facebook page. I say clever because with more than 13,000 members it gets your mind off the ‘weight loss’ bandwagon and into a constant conversation with people who are just itching to support and validate your choices. And you want to return the favour.

Engagement from the active members is high. It’s also positive and constructive – no anonymous keyboard warriors here. No good will come of body-shaming, hateful comments or bitchiness. And saying nice things to people, encouraging them when they’re challenged and supporting them when they’re down is bloody good for the soul. As is cheering them on when they achieve amazing things.

In two short weeks I have become obsessed…OBSESSED…with the highs and lows of my new family. What are they cooking? Where are they shopping for food? What exercises have they done? How much weight have they lost? How are they coping with small children who just…won’t …sleep…?!

Like I needed another reason to stay glued to my phone or keyboard!

“Joanne” has broken her ankle. Quick offer some words of comfort and wisdom about how she can stay on the program while not being physically able to stay on the program.

“Susan” didn’t lose any weight this week. Better let her know that that is normal. Completely normal. Unless she’s eating chocolate for breakfast, lunch and dinner. Then it is your duty to find an appropriate meme and buck her up and get her back on the program.

“Celeste” wants to know if you can swap almond meal for something else that’s not…almond meal.

And then there’s the team Captain, the coach and personal trainer who is (a very welcome addition) to my lounge room every morning at 6.30. Encouraging me through 28 minutes of strenuous exercises.

Screen Shot 2016-08-13 at 3.34.56 PMWhen he’s finished working out with me he takes his dog down to the beach and records a video to post to the site. Just letting everyone know how fabulous they are. How much their hard work is paying off. How it’s OK to have a bad day and that any progress is better than perfection.

Historically people like him usually just piss me off. Their positivity and exuberance just rubs me up the wrong way. But he’s really hard not to like. Really hard. Genuine. Interested. Engaged. Authentic. And surrounded by what must be a sensationally talented and equally dedicated team. Feel goods like this are rarely a one-man-show.

I don’t know what I thought I’d find on this program, but I didn’t do a lot of research. I’ve been passively watching the progress since it began in February. It’s stayed on my social media watch and the guys did a really good job of getting mummy bloggers to participate – so real people, real results …blah blah blah… =  target market – hit!

Turns out this program is the difference I’ve been waiting to find for 20 years.

I love my new family. All 13,079…13,080…13,081 of them.

33 thoughts on “My Obsession

  1. Really enjoyed amd appreciated your post. I agree with the great marketing but it is the authenticity that shines through for me. Can’t wait to read more xx

  2. You’re such a great writer! Looking forward to more 🙂 I’m a newbie to the group too and it really is a game-changer.

    • Thanks so much Annie. Yep – in 15 days it’s inspired me so much more than I thought. It’s so well thought out and delivered. x

  3. One word- BRILLIANT!

    Okay…a couple more…Thanks for putting into words how fabulous 28 is. I’ve been feeling a bit like an Amway/Tupperware/ Thermomix consultant when talking to people about 28 – can almost see them backing off the religious fervour! Your writing is fantastic, Kim – keep the posts coming!

  4. What a great blog, can’t wait to read more and share the whole journey with you and our family of 13,095… 13,096

    This is the first blog I’ve ever actually read – to be honest was never sure what a blog was – you can stop laughing now!

  5. Love your comments and I love seeing you on Facebook. You always make me smile and I am cheering you on from my lounge room like all the other “family” 😊 Keep up the writing as you clearly have a talent for it 💕

  6. Pingback: How to Cheat 28 – My Top Tips | 28 Blog Street

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